Upstart British makeup brand Illamasqua will soon be crossing the pond.
I spoke with a contact at Illamasqua this morning and confirmed that in addition to the upcoming July 30th launch of their first counter at the new Sephora flagship store at 5 Times Square in New York, the line will also be available at 27 Sephora stores across the United States starting September 2009.
Rollout to be completed by Christmas 2009
The brand plans to launch at a select number of stores starting on September 15th, with plans to fully rollout counters to all 27 by Christmas.
Locations will include Sephora stores in Honolulu, Las Vegas, Miami, Seattle, Boston and San Francisco (Powell Street, WOOT!). I’m currently working on finding a full list of the stores and will update this post once I’ve tracked it down.
Select, best-selling items
Illamasqua plans to sell a limited range of 200 of their best-selling items. Included will be their entire range of nail varnishes, as well as select items for eyes, lips, cheeks, face and body. Prices will range from $18-30.
If you don’t live near a Sephora — don’t fret. The brand will also soon be available at Sephora online. I’m still confirming the date of online availability but will let you know as soon as I know more.
Can I just say, YAY? What great news to wake up to on a Thursday morning!
Your friendly neighborhood beauty addict,