Sephora is expanding into the kitty herding business, but I know at least one cat lady who isn’t furtastically impressed.
Their new Hello Kitty makeup line, called Hello Kitty Sephora Beauty, is available now in stores and online. Products range from $5-55, and the line covers makeup, fragrance, makeup brushes and accessories, too (there’s even a shower cap).
I caught a brief glimpse of two of the palettes and some of the fragrance items at my nearby Novato store the other day when the cute display caught my eye. Most of the makeup is packaged in white with silver accents.
Say “Mrow!” (Hello) to Super Fun and Happy Fun ($35 each), two of the humungous palettes. Seriously, they’re bigger than my palm! Each one contains four fairly pigmented, soft eyeshadows — not as soft as Shu Uemura shadows or Dolce and Gabbana’s — and four lip glosses, which you can’t really see from here (I couldn’t snag the lip swatches in the store).
The Super Fun palette includes:
- Raindrop (gray) eyeshadow
- Sugar Plum (pale lilac) eyeshadow
- Sweet Plum (purple) eyeshadow
- Goodnight Dreams (black) eyeshadow
- Sweet Plum (purple) lip gloss
- Pink Confetti (pink) lip gloss
- Strawberry Cookies (brownish pink) lip gloss
- Snowflake (white) lip gloss
The Happy Fun palette includes:
- Ice Cream (pearl white) eyeshadow
- Airplane (taupe) eyeshadow
- Chocolate Milk (brown) eyeshadow
- Peppermint (sage green) eyeshadow
- Baby Pink (pink) lip gloss
- Peach Pudding (peach) lip gloss
- Strawberry Jam (dark pink) lip gloss
- Springtime (apricot) lip gloss
Sorry about the Blair Witch sequel (poor pics), but I had to take these on the ‘low with my phone; that’s the Super Fun palette at the upper left and the Happy Fun palette at the upper right.
Eyeshadows from the Happy Fun Palette on the top; Super Fun on the bottom
I gotta say, first impressions matter, and this collection isn’t really making a great one on me. The black packaging from 2009′s MAC Hello Kitty collection just seems to have given that release a cool edginess that the Sephora collection lacks. This release strikes me as something made for very young girls, like products I might have come across at Claire’s (doesn’t it seem like that’s the direction Sephora’s been heading?).
Ultimately, everything hinges on the quality of the makeup, though, so time will tell (I’m hopeful!). Of course, if you’re into Hello Kitty, it’s probably worth checking out.
What do you think about the Hello Kitty Sephora Beauty Collection? Meow or hiss?
Your friendly neighborhood beauty addict,