Did your last jar of loose powder have a screw-on cap and a plastic sifter tray?
Mine did, and when I turned the jar upside down to load the tray with powder, the sifter holes dumped too much product onto the tray. Powder got everywhere — too much for my powder brush, and so much product that even just opening the jar caused powder to spill onto the counter and my clothes. Definitely not the most efficient packaging imaginable.
I love loose powder, but those sifter holes have always bugged me. I’m sure I’ve wasted a lot of product over the years because of ’em, and, dude, at $20-$30 a pop those jars ain’t cheap. I started getting all MacGyver to control the flow of excess loose powder, covering half of the sifter tray holes with tape, but it never worked well.
You better believe I praised the makeup gods when I first laid eyes on Stila’s Hydrating Finishing Powder ($32). A couple simple enhancements to the packaging design make it the Lamborghini of all loose powder jars, yay!
A Flip-Top Cap: Not Just for Pressed Powder Compacts
Rather than the traditional screw cap used with loose powder jars, Stila went with a flip-top cap like the kind you get with compacts. A small thing, but it makes the product *that much easier* to open. Plus, the flip top snaps shut, so you can tell when it’s properly closed. I’ve had screw-on tops come unscrewed in a purse before and dump powder everywhere. Sometimes the threads on screw tops don’t line up correctly when you’re twisting them shut, and the lid can just pop off when you least expect it.
An Innovative Sifter
Stila also improved upon the design of the familiar plastic sifter tray. They added a plastic twisty to the sifter that lets you control how open and closed the holes are, like the lid on a bottle of Kraft Parmesan Cheese. It’s a small thing, but it’s extremely functional. And for added peace of mind when I want to pop this bad boy in my purse, all I have to do is twist the sifter to close all the holes.
Not to Mention, a Fabulous Powder
Not only is Stila’s powder cleverly packaged, the powder itself works great. On my skin, the translucent powder looks natural and never like it’s caked on or obvious. It feels light and weightless, and I can wear it all day long without feeling like I have makeup sitting on top of my skin. Plus, it doesn’t break me out and controls shine for hours.
Nowadays, it seems like makeup packaging is driven more by style than functionality, so good job to Stila for giving us packaging that actually works. I really hope to see more lines adopt that kind of thinking.
Your friendly neighborhood beauty addict,