With Four Neutral Eyeshadows and More, Benefit’s New $36 Set Is a Groovy Kind-a Kit

Published in: Benefit, Kits and Sets, Makeup

Benefit Groovy Kind-a-Love

The new $36 Benefit Groovy Kind-a Love

I tried hard not to think about Phil Collins today while playing with Benefit’s new $36 Groovy Kind-a Love holiday kit…but it was really, really hard, man.

I told myself, “Focus! Think about the eyeshadows!” (There are four of them, all neutrals and very wearable.) and “Get your head in the game, Karen! You could use the blush combo as a highlighter if you layer it on top of Benetint.”


But nooOOOoo. I just kept hearing Phil ask, “Wouldn’t you agree? Baby, you and me, got a groovy kind of love?”


That tune is etched in my mind as the song my college neighbor played whenever a girl would break up with him.

He’d play it on full blast, too, and whenever Phil got to the chorus, the guy’s dog would get in on the action and start howling. 🙂

It was…sweet, and yet also painful.

Hopefully, wearing this limited edition eye and cheek kit will paint a different, but just as groovy, kind of love on my memory banks.

There’s a lot to like about it. It must have been designed with girls who love natural-looking pink cheeks and shimmery brown, beige and gold eyes in mind (like me!).

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kind-a Love

Benefit Groovy Kinda-a Love eyeshadow swatches: Tickle My Ivory, Gilt-y Pleasure, Shimmer Down and Kiss Me I'm Tipsy

Eyeshadow swatches: Tickle My Ivory, Gilt-y Pleasure, Shimmer Down and Kiss Me I’m Tipsy

Benefit Groovy Kinda-a Love swatches: Dandelion Blush on the left and Gimme Fever Blush on the left

Dandelion Blush on the left and Gimme Fever Blush on the right

Benefit Groovy Kind a Love swatches: Benetint, They're Real Mascara and The Porefessional

From the left: Benetint, They’re Real Mascara and The Porefessional

I want to try layering the eyeshadows on top of a shimmery bronze or matte black base, but I’m not sure if the pigments are potent enough for darker damsels. Wetting your brush first and applying them wet should increase the intensity.

All in all, I think Benefit’s got another cute kit here at a decent price — one that ought to work well with a wide range of lip colors, from nude to bright.

PRICE: $36
AVAILABILITY: Coming soon to Benefit counters, but available now online

Your friendly neighborhood beauty addict,



P.S. Why can’t Mondays ever be easy, babe? Now I know why Garfield hated them so much…

I hope yours wasn’t too rough. Mine was OK, but it felt long. The best part was probably the bomb-@ss stir fry I made for dinner with baked teriyaki tofu, green onions and broccoli, seasoned with a little soy sauce and sesame oil.

So yum…

Now I’m just watching The Voice and admiring everybody’s makeup. 🙂 Have a good sleep.


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So far, 27 people have commented on this article. How cool is that?

  1. Liz says:

    Benefit is truly the queen of packaging! Sooo cute.

  2. Amruta says:

    Wow.. This kit made me drool.. Just waiting for my next US trip so that I can stock up my makeup closet 😛
    Amruta recently posted … Giveaway – Get what you want !!

  3. Kat C. says:

    Hi Karen, do you know exactly when this is going to be available in Benefit counters? 🙂

    • Karen says:

      Hi Kat,

      I wish I had an exact date, but unfortunately I don’t. All I know is that it’s coming within the next couple months. It depends on the counter, so you might want to call your nearby one and ask when they get their holiday stuff in. It is available online now though!

  4. Rachel says:

    Benefit always has such cute little kits! Good for you on the amazing sounding dinner! I brought sushi and steak to my parents house for their anniversary! (Sushi for me, steak for them! Luckily there’s an awesome new restaurant that has both!) I hate Mondays too, woke up with a sore throat and runny nose, guess its cold season!

    • Karen says:

      Hi Rachel,

      Congrats to your parents on their anniversary. That’s so sweet that you brought them dinner, aww. 🙂 What kind of sushi did you eat? I loooooove sushi, especially the fun/crazy rolls.

  5. Charisma says:

    I hope this gets available soon! A cute gifting set for the holidays.
    Charisma recently posted … Dior Diorific Minuit Lipstick Reviews, Photos w/ Swatches

  6. Chris25 says:

    It’s a shame Benefit’s packaged sets always come with subpar eyeshadows. 🙁
    Chris25 recently posted … NOTD: Glowing Skulls

    • Lauren says:

      Totally agree. Sometimes I use them, but when you have eyeshadows of superior quality like Urban Decay, INGLOT, etc. why would you reach for such sheer ones like Benefit’s?
      Lauren recently posted … HUGE November Empties!!!

      • Karen says:

        I think it really depends on what you want. For some gals/guys, sheer is easier to work with and the preferred level of coverage. When I’m in a rush, I like sheer shadows, mostly ’cause I don’t have to worry about blending so much.

  7. Natalie says:

    I love Phil Collins! And a great Benefit set. I feel like I always get let down by their shadows in kits, but the rest of these products look great!

    Monday was okay, but it was such a Monday. I had no motivation all day.
    Natalie recently posted … Berry Lip Light

    • Karen says:

      El Hub and I had an in-depth discussion on Phil last night, haha. I feel like his voice might not the most flexible in the world, but the lyrics and arrangements of his songs are really, really great. I mean, I can’t even tell you how many time I’ve rocked out to “Take, take me home…’cause I don’t remember!” Whoever was writing his music was incredibly talented.

      Do you have a fave Phil song? If it’s Groovy Kind of Love this set is meant for you!

  8. Chic lapin says:

    Loving the products but not a fan of the box design/colour/ print. It’s weird because I usually love Benefit’s packaging… :/
    Chic lapin recently posted … BALEA Professional Serum for damaged hair and split ends: Review. ⭐ Sérum para pelo dañado y puntas abiertas de BALEA. Reseña.

  9. Kim says:

    Oh, your poor neighbor. I know someone who played Nothing Compares 2U (Sinead O’Connor version) on a loop after a breakup. His roommate was far less understanding than you. 🙂

    Your dinner sounds yummy and thank you for reminding me that I have broccoli to cook tonight.

    • Karen says:

      OMG that would make me completely insane, not gonna lie. I like that song (especially the Prince version), but on loop it would drive me nuts.

      So, I have a new fave way to eat broccoli — sauteed with olive oil, thinly sliced garlic and crushed red pepper (you can put just a little if you don’t like heat). It’s so good!

      How was your weekend? 🙂

  10. Danielle says:

    This looks like a great little kit!
    Danielle recently posted … Autumn Nail Polish Roundup

  11. Valeria Mary says:

    Lovely kit!

    -Valeria Mary. ♥

  12. hanna says:

    This set is so sweet! I love it.
    hanna recently posted … Outfit: Purple Bow Sweater & Silver

  13. Sylvia says:

    What a great mix of colours, especially in the eyeshadows! I have to admit that I’m not loving the cardboard that surrounds the items though, seems a little unnecessary and cheap.
    Sylvia recently posted … Essence Stay Matt Lip Cream

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