When I saw Benefit’s new BADGal Plum mascara ($19), curiosity outweighed my deep seeded fear of looking like a hot purple mess. I dove right into it, applying three coats and hoping for the best.
The first time I withdrew the wand from the tube I actually said “OooOOOoooh!” out loud in the middle of the store.
As the newest member of Benefit’s BADGal mascara line, BADGal Plum joins the original BADGal (in black) and BADGal Blue.
The richness of the purple on the wand was a little intimidating at first. I didn’t want to end up looking too Prince circa Purple Rain, but upon application Plum actually looks *really* subtle, and not very purple, as a matter of fact. Three coats gives lashes an almost burgundy-chocolate tint.
The color is so subtle that you have to look closely to see it at all. It isn’t the flashiest colored mascara (for a bolder tinted mascara, try Clarins Wonder Mint Waterproof Mascara in Teal), but it does add a little oomph that I don’t see from regular black. I can’t wait to try it with warm, gold-based shadows like MAC Soba (a gold brown) or MAC Ricepaper (a peachy gold).
It started to clump with the third coat, so I think I’ll stick with two from now on. In terms of lash quality, BADGal delivers noticeably thicker lashes but not significantly longer ones. While it’s not waterproof, it doesn’t smudge or flake, and it has enough staying power to last all day.
Happy Saturday, ladies! Right now I’m playing with the Clarins Jazzy Colors collection. I’m going to take some close-up pictures of the So Sublime palette, so I’m setting up my little photography area. After that I may go for a run, but we’ll see. What’s crackin’ today?
Your friendly neighborhood beauty addict,