Archive - Urban Decay

Urban Decay Summer 2015: The Eyeshadow Primer Potions Get New Outfits

Published in: Eyes, Makeup, Urban Decay

urban decay summer 2015

Urban Decay Summer 2015: The Eyeshadow Primer Potions ($20-24)

Shakin’ my head, man, because…repackaging. In theory, I don’t mind it, as long as the product itself, assuming I like it, which I do in this case, doesn’t change, and the new packaging improves upon something or makes the whole experience better, as in NOT harder to use.

What I’m not crazy about is new packaging, when the new package contains less product, especially when the price stays the same, OR actually goes up.

It’s been happening a lot over the past few years, like with the Tarte LipSurgences and Tarte Cheek Stains, or the Benefit Boxed Blushes…and now it’s happening at Urban Decay.

Their newly repackaged Eyeshadow Primer Potion tubes, which are being released with the new Summer 2015 Collection, are slightly smaller than the previous versions (0.33-ounce tubes now, versus what had been 0.37 ounces).

It’s a very, very small difference in size, and the prices remain the same, thankfully — $20 for the Original, Eden, Minor Sin and Enigma Primer Potions, and $24 for the Anti-Aging one — but still.

I’m all for streamlining and lightening one’s load, but seriously, what’s up with that?

Anywho. #rantover :)

urban decay eyeshadow primer

The Urban Decay Eyeshadow Primer Potions, $20-24 each

UD’s eyeshadow primers are designed to be worn under powder and cream shadows for more vibrant color and longer wear time, and that hasn’t changed. Neither have the formulas, really, but we do get a new one, Enigma (available now), and a slightly reworked Sin (now called Minor Sin), while the others — Original, Eden and Anti-Aging — are carryovers updated with the new packaging. Original formula dries down invisibly, while Eden, Minor Sin and Greed are shades that can also be worn as shadows or highlighters.

Regarding the packaging, UD kept the squeeze tube but removed the needlepoint applicator, replacing it with a doe-foot bedazzled with a bejeweled cap.

Ooh, fancy…

urban decay eyeshadow primer swatches

From the left: Original, Eden, Minor Sin and Anti-Aging

I like the new doe-foot. I actually prefer it to the old needlepoint because I can cover a lot of space with it on my lids quickly, not that it took a ton of time with the needlepoint tip. I think the doe-foot’s just a little faster. Minor thing though.
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Urban Decay Summer 2015: New Eyeshadow Shades

Published in: Collections, Eyes, Makeup, Urban Decay

urban decay summer 2015

Urban Decay Summer 2015: New Eyeshadow shades ($18 each)

Well, now I know what to wear in the unlikely event that Charli XCX invites me to be a backup dancer in one of her videos. This: the new Urban Decay Summer 2015 Eyeshadow shades (arriving April 15 at Urban Decay counters and online for $18 each).

The “shifts,” as they’re called, have a cool 20-something party girl vibe. It’s very “big hair don’t care/let’s get drunk on the mini-bar.”

But I’m getting ahead of myself! — so lemme back up a little.


The eight new shades join UD’s existing Eyeshadow permanent line. Six of them are “shifts” — duo-chromes that appear to change color in the light, like that holographic thing. The other two are matte browns, about which I have to say, “YAY!” Transition colors. :) LOL! Leave it to me to get all cheerleader-y about the matte browns…

Whatever, I can always use another matte brown. Hand on my heart and hair to the sky, it’s the truth!

urban decay summer 2015

The new Urban Decay Summer 2015 Eyeshadows ($18 each)

urban decay summer 2015

Urban Decay Summer 2015 Eyeshadows ($18 each)

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Urban Decay Summer 2015 Collection: Afterglow 8-Hour Powder Blush Has Boomchickawawa Written All Over It

Published in: Collections, Face, Makeup, Product Reviews, Urban Decay

urban decay summer 2015

Urban Decay Summer 2015: The new Afterglow 8-Hour Powder Blush


Like boomchickawawa!

In a pan.

But without the sweat and potentially awkward conversation.

And/or nakedness. :)

Yes! — Urban Decay’s new line of powder blush singles joins the permanent line on April 15 with the rest of the Urban Decay Summer 2015 Collection. The brand does already have a line of blush trios (which are called Naked Flushed), but these represent their first foray into The Land of Blush Singles in a while.

They’re $26 each and available in 12 shades, with the idea being that you put one of them on, and boom! — you look like you’ve been boomchickawawa-ing all day long, which would certainly burn a lot of calories, but I digress…

There are some neutrals here, as well as some crazy colors, but I think they’ll all be fairly wearable by beginners and full-on makeup divas with a capital “D.” And even the brighter colors, like bright purple Bittersweet and reddish orange Bang, are easy to blend out on my cheeks.

Unfortunately, there is a catch… They kick up a lot of powder, because the formula is super soft and airy, and very light. When I run a brush across one of the pan, the brush picks up and scoots around a lot of powder — more than when I use denser blushes by MAC or NARS.

So, on the one hand, you might make a little mess with these while you’re applying ’em, but on the other hand, they’re easy to blend. There are some things you can do to minimize the messiness factor, too, like, after swirling my brush in the pan, I’ll tap, tap, tap it firmly against the edge of the compact to unload every ounce of excess, and if that still isn’t enough, I’ll lightly blow on the brush head before bringing it to my cheeks.

urban decay afterglow blush

Urban Decay Afterglow 8-Hour Powder Blush ($26 each)

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Urban Decay Summer 2015 Collection: It’s a Revolution of Lipglosses!

Published in: Collections, Lips, Makeup, Product Reviews, Urban Decay

urban decay summer 2015

Urban Decay summer 2015: The new Revolution Lipglosses ($22 each)

Urban Decay Summer 2015

NOVATO, CA — This is Karen from UD News reporting live from my makeup bag…

It’s chaos! There are Savage creatures running all over the place, Big Bangs left and right, and somebody’s walking through the street? I don’t know… They appear to be Punch Drunk. There’s only one word to describe the scene unfolding before me now: revolution!

An Urban Decay Lipgloss Revolution. :)

Yes, this is the Urban Decay that many of us know and love. Over the past few years, they’ve gotten a little naked happy, which is also cool, but this new line of 14 pigmented lipglosses (coming April 15 to counters and online) swings the pigment pendulum all the way to the other side, with liters of rich color and shades that your grandma might see and be like, “Young lady, do you wear that outside?? I’m not sure if a respectable young girl should wear that outside…”

Yup, these are those kinds of colors. To put it a different way, if UD’s Naked glosses are Sunday brunch, these are Friday night.

Of course, there are also a few less harrowing shades, but we’ll get to those in a minute…

So, Urban Decay has done lipgloss lines before, and you might remember a couple years ago when they did the flat ones with the half-naked dudes? Well, those were shaped very much like these — flat, so that you can put them in your back pocket, and they won’t bulge. In this case, the clear plastic tubes are also textured, and they look almost wavy…like you’re about to dive into an ocean and swim through a school of gloss.

These are also unlike another other UD lipglosses I can recall in that they’re unflavored and unscented, which should open the door to some people who didn’t like the flavor of UD’s other glosses.

As for coverage, you won’t need to put a lot on your lips to see these colors. I’d classify them as just shy of full coverage — like teetering on the edge on kitty tippy-toes.

Interestingly, the medium-weight formula starts non-sticky, but seems to get stickier over time as they’re worn and you smack your lips together. They get stickier and slightly tacky, which I think helps them hang on longer than UD’s non-sticky glosses. For me, these last between three and four hours.

urban decay summer 2015

Urban Decay Revolution Lipglosses, $22 each

urban decay revolution lipgloss

Urban Decay Revolution Lipglosses, $22 each

urban decay summer 2015

Urban Decay Revolution Lipgloss in Apocalypse

urban decay summer 2015

Urban Decay Revolution Lipgloss in Brickhouse

urban decay summer 2015

Urban Decay Revolution Lipgloss in 69

Most of the colors are creams, with a sprinkling of glittery shades. The glittery ones, though, are still comfortable. I have to point that out, because they aren’t gritty or obnoxious at all.

The only one I haven’t seen up close is Kinky, which looks like a creamy tan nude.

For everyday colors, my favorites are medium creamy pinkish nude Liar and light neutral pink Failbait, but you know…those are the kinds of colors you stick in your purse and eventually forget about…

urban decay summer 2015

Urban Decay Revolution Lipgloss in Assassin

urban decay summer 2015

Urban Decay Revolution Lipgloss in Punch Drunk

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Urban Decay Summer 2015 Collection Overview and First Impressions [VIDEO]

Published in: Collections, Urban Decay, Video

Well slather me in sunscreen, and fan my face! I think I might overheat from all the blazing hotness that is Urban Decay’s Summer 2015 Collection.

Homegirl, brace yourself for a brand new line of pigmented glosses (Revolution High-Color Lipgloss), new Primer Potion packaging, new eyeshadow shades in holographic-like shifting colors and a DOPE new line of powder blushes that will make you wish it was more socially acceptable to wear blush on your forehead, nose and ears (I WANT TO WEAR ALL THE COLORS).

Here’s a video overview (with some swatches) of the release, which arrives on UD counters April 15. I’ll be posting looks and more detailed reviews over the next few days.

Thank you as always for watching!

Your friendly neighborhood beauty addict,


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