Category: Urban Decay

Brand Spotlight: Urban Decay

Published in: Urban Decay

Urban Decay

When I think of Urban Decay, the first thing that comes to mind isn’t nakedness or bright colors…

It’s grass.

Because when I visited their Southern California offices a few years ago (and had a major fangirl moment when I met Wende Zomnir IN THE FLESH!!), I was tripping out over how the floors in their bathrooms looked like grass…

I mean, if there’s anything that could give you a good idea of what a makeup brand is really like, it’s having grass-printed floors in the bathroom.

It’s been interesting to watch the brand grow from a small niche makeup line (remember when you could only find their nail polishes at, like, Urban Outfitters?) into a major makeup player, and now with L’Oreal backing them, it seems like they’re doing a lot of different things and expanding their line quicker than you can say “Perversion Pencil.”

Case in point: UD’s latest launches. Here’s a list of some of the recent Urban Decay coverage on MBB…
(read more…)

10 Things You Should Know About the Urban Decay Naked Smoky Palette

Published in: Eyes, Makeup, Palettes, Product Reviews, Urban Decay

urban decay naked smoky

Wearing the new Urban Decay Naked Smoky Palette ($54)

10 Things You Should Know About the Urban Decay Naked Smoky Palette

  1. It’s smokier than the time my brother showed up late to a hip-hop dance show smelling like he spent the last 20 minutes hot-boxing in the car. Translation: it’s incredibly freaking smokey! — and you can do a lot of different things with it, like a smokey bronze eye, smokey gray, smokey brownish black, a smokey black panda eye, a smokey plum, a smokey taupe… Lots of smokey possibilities.
  2. It’s completely clothing optional (It’s called Naked Smoky, after all, which reminds me… I spell it “smokey,” but UD spells it “smoky”), although I do recommend wearing clothes if you’re going out wearing this makeup.
  3. On that note, I may or may not be wearing clothes in these pics. Take a guess! :) And then say “CLOTHES: YES” or “CLOTHES: NO” in the comments. LOL!
  4. The name may cause confusion if you discuss it with your Filipino mother.

    MOM: What are you doing?
    ME: Oh, checking out this thing called Naked Smoky.
    MOM: What do you mean you’re naked!? I didn’t raise you to be naked on the Internet!
    ME: No. Mom, no, I’m not naked…
    MOM: And you’re smoking now too? Smoking is bad. Don’t smoke!

  5. If you go to DSW wearing Naked Smoky on your lids, you’ll be the most glamorous person there. (True story! I just got back from looking at shoes… Didn’t buy anything, boo.)
  6. It will not help you make friends with the neighborhood kitties…but it can be used to create smokey eyes like the eyes of your favorite smokey-eyed kitty.
  7. Speaking of cats, if you happen to run into Tabs while wearing the grays and browns in this palette and he rubs his face all over your face (as he’s apt to do when he’s looking for love), you will not be able to see the cat hairs he leaves on you since most of these colors match his fur. Again, true story.
  8. If you get it, you’ll have another brush to add to your “Emergency”/”Just in Case”/”Things I Probably Won’t Use Every Day” pile, because the dual-ended brush that comes with it is meh. I’ll give it props for not being scratchy, but I think the brush heads are too dense and stiff to do any real-deal hard-core smokey blending. They just end up pushing stuff all over the place, so I’d grab a fluffy tapered brush and a domed blending brush instead. Fluffy blending brushes all the way, son!
  9. While playing with it, you may become so wrapped up that you forget to eat lunch. Yes…you guessed it. TRUE. STORY.
  10. It hurts like a mo’ fo’ when it falls on your foot. So try to avoid dropping it on your foot. :)

urban decay naked smoky

Urban Decay Naked Smoky ($54)

urban decay naked smoky

Urban Decay Naked Smoky

urban decay naked smoky

Urban Decay Naked Smoky

urban decay naked smoky

Urban Decay Naked Smoky ($54)

urban decay naked smoky

Wearing 1) Black Market on my lids and buffed slightly into the crease, 2) Whiskey blended into the lower crease, 3) Whiskey mixed with Combust (to create a lighter brown) blended into the upper crease, 4) Armor mixed with Slanted (to create a dark navy gray) and patted on top of Black Market on my lids, 5) Dagger mixed with Black Market and applied to the outer corners, 6) Thirteen applied to my brow bone, 7) High applied to the inner corners and 8) Whiskey and Black Market mixed and applied to my lower lash lines.

The 411 on the Urban Decay Naked Smoky palette

(read more…)

With the Urban Decay Summer 2015 Ultimate Ozone Multipurpose Primer Pencil, Ozone Bulks Up

Published in: Lips, Makeup, Product Reviews, Urban Decay

urban decay summer 2015

Urban Decay Summer 2015: Ultimate Ozone ($20)

One thing’s clear about Urban Decay’s $20 Ultimate Ozone Multipurpose Primer Pencil — this handy husky wonder multitasks, and it handles some of its tasks better than others.

This here is basically a larger version of UD’s existing clear Ozone Lip Pencil, which many makeup lovers use for multiple purposes. It’s a clear-colored, unscented, unflavored multipurpose pencil with a silicone-like texture.

Have you ever tried Benefit’s dr. feelgood? It feels a lot like that — slippery and velvety — and did I mention it multitasks?

For instance, you can use it as a lip primer, where it helps keep your lipstick or gloss from wandering beyond your natural lip line, anchoring them down for extended wear time. Just trace and fill in your lips with Ozone first, and then layer your gloss and/or lipstick on top.

You can also use it as a makeup remover, by dabbing Ozone lightly over any mascara, eyeshadow or liquid liner boo-boos/mistakes, and then lifting any wayward flecks and bits away with a Q-tip.

Or, use it as a blurring face primer, by blending it all over and around fine lines and wrinkles.

First, I think it rocks as a lip primer. It makes my lipgloss last and stay put much longer than when I’m just left to my own devices without it (I’m a lip smacker/rubber, as you may already know if you’ve watched my YouTube videos… I know, I know. I’m trying to break the habit, but it’s so hard!).
(read more…)

:)

Urban Decay Summer 2015: The Eyeshadow Primer Potions Get New Outfits

Published in: Eyes, Makeup, Urban Decay

urban decay summer 2015

Urban Decay Summer 2015: The Eyeshadow Primer Potions ($20-24)

Shakin’ my head, man, because…repackaging. In theory, I don’t mind it, as long as the product itself, assuming I like it, which I do in this case, doesn’t change, and the new packaging improves upon something or makes the whole experience better, as in NOT harder to use.

What I’m not crazy about is new packaging, when the new package contains less product, especially when the price stays the same, OR actually goes up.

It’s been happening a lot over the past few years, like with the Tarte LipSurgences and Tarte Cheek Stains, or the Benefit Boxed Blushes…and now it’s happening at Urban Decay.

Their newly repackaged Eyeshadow Primer Potion tubes, which are being released with the new Summer 2015 Collection, are slightly smaller than the previous versions (0.33-ounce tubes now, versus what had been 0.37 ounces).

It’s a very, very small difference in size, and the prices remain the same, thankfully — $20 for the Original, Eden, Minor Sin and Enigma Primer Potions, and $24 for the Anti-Aging one — but still.

I’m all for streamlining and lightening one’s load, but seriously, what’s up with that?

Anywho. #rantover :)

urban decay eyeshadow primer

The Urban Decay Eyeshadow Primer Potions, $20-24 each

UD’s eyeshadow primers are designed to be worn under powder and cream shadows for more vibrant color and longer wear time, and that hasn’t changed. Neither have the formulas, really, but we do get a new one, Enigma (available now), and a slightly reworked Sin (now called Minor Sin), while the others — Original, Eden and Anti-Aging — are carryovers updated with the new packaging. Original formula dries down invisibly, while Eden, Minor Sin and Greed are shades that can also be worn as shadows or highlighters.

Regarding the packaging, UD kept the squeeze tube but removed the needlepoint applicator, replacing it with a doe-foot bedazzled with a bejeweled cap.

Ooh, fancy…

urban decay eyeshadow primer swatches

From the left: Original, Eden, Minor Sin and Anti-Aging

I like the new doe-foot. I actually prefer it to the old needlepoint because I can cover a lot of space with it on my lids quickly, not that it took a ton of time with the needlepoint tip. I think the doe-foot’s just a little faster. Minor thing though.
(read more…)

Urban Decay Summer 2015: New Eyeshadow Shades

Published in: Collections, Eyes, Makeup, Urban Decay

urban decay summer 2015

Urban Decay Summer 2015: New Eyeshadow shades ($18 each)

Well, now I know what to wear in the unlikely event that Charli XCX invites me to be a backup dancer in one of her videos. This: the new Urban Decay Summer 2015 Eyeshadow shades (arriving April 15 at Urban Decay counters and online for $18 each).

The “shifts,” as they’re called, have a cool 20-something party girl vibe. It’s very “big hair don’t care/let’s get drunk on the mini-bar.”

But I’m getting ahead of myself! — so lemme back up a little.

[INSERT SOUND OF AN OLD-SCHOOL CASSETTE TAPE REWINDING *HERE*]

The eight new shades join UD’s existing Eyeshadow permanent line. Six of them are “shifts” — duo-chromes that appear to change color in the light, like that holographic thing. The other two are matte browns, about which I have to say, “YAY!” Transition colors. :) LOL! Leave it to me to get all cheerleader-y about the matte browns…

Whatever, I can always use another matte brown. Hand on my heart and hair to the sky, it’s the truth!

urban decay summer 2015

The new Urban Decay Summer 2015 Eyeshadows ($18 each)

urban decay summer 2015

Urban Decay Summer 2015 Eyeshadows ($18 each)


(read more…)

Page 4 of 19

css.php