Archive - theBalm

Shorty Schwing My Way: theBalm’s Schwing Black Liquid Eyeliner Loves Ladies Who Pine for Precise Lines

Published in: Eyes, Makeup, Product Reviews, theBalm

theBalm Schwing Black Liquid Eyeliner (4)

Wearing theBalm Schwing Black Liquid Eyeliner ($17) on my upper lash lines

Winged eyeliner: making my life harder since the dawn of time.

Seriously, though, why does winged liner, particularly winged liquid liner, make me want to scream into a pillow?

The worst is that moment when the teeny wing you wanted — just a small kitten flick — suddenly morphs into a huge, oversized bat wing that reaches all the way up to your temples, and you have no control over the situation whatsoever.

It’s as if the universe invented winged liner primarily to mock us.

Well, universe, screw you and your plans for makeup mayhem, ’cause I just started using theBalm’s Schwing Black Liquid Eyeliner ($17), and I am no longer clutching my chair and rocking back and forth. :)

theBalm Schwing Black Liquid Eyeliner (3)

LOL, the box! This is kind of what it’s like to hang out with my friends Jen and Cindy.

You might think that a look with thin liquid liner and a tiny kitten flick would be easy, seeing as how you’re not using a ton of product, but oh! — those skinny lines and tiny wings are like the makeup equivalent of open heart surgery. They’re just hard, man.

But Schwing is all about control. The felt tip draws skinny matte black lines with the precision of a fine-tipped calligraphy pen. Hugging lash lines is easy.

theBalm Schwing Black Liquid Eyeliner (2)

theBalm Schwing Black Liquid Eyeliner ($17)

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A Bounty of Beauty Awaits in theBalm Balmsai Eyeshadow and Brow Palette

Published in: Eyes, Makeup, Palettes, Product Reviews, theBalm

thebalm Balmsai

I’d fully intended to channel the spirt of the bikini babe on the front of theBalm’s new Balmsai Eyeshadow and Brow Palette ($39.50) this morning by doing a light, colorful, tropical surfer babe eye makeup look, but then I started listening to The Smiths and this dark smokey eye happened…

thebalm Balmsai


thebalm Balmsai in hand

Oh, well. I am human and I need to be loved! :)

Oh, Morrissey… How I love your emo warbling. I think you really get my pain, the pain all the way down in the marrow of my bones (my lower back still hurts after the half marathon).

Speaking of things that really “get it,” theBalm always seems to know what I want/need in an eyeshadow palette. Their Balmsai palette has a great combination of neutral matte and shimmer finishes fabulous for classic looks, as well as some fun teal, blue and purple shades for spice.

thebalm Balmsai palette

thebalm Balmsai eye closeup

On my lips: Illamasqua Glamore Lipstick in Naked and MAC Cremesheen Glass in Stately Shimmer

On my lips: Illamasqua Glamore Lipstick in Naked and MAC Cremesheen Glass in Stately Shimmer

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Unsung Makeup Heroes: theBalm Cindy-Lou Manizer

Published in: Face, Makeup, theBalm, Unsung Heroes

NARS Audacious Lipstick in Anna

Wearing theBalm’s Cindy-Lou Manizer on my upper cheekbones

Quick! Grab my hand! Guuuuurl, we’re making a prison break. I’m busting you out of this shimmer-free solitary confinement, Shawshank-style, with theBalm’s Cindy-Lou Manizer ($24).

Super shiny highlights without the drama of a finicky frost

theBalm Cindy-Lou Manizer

It’s theBalm…

With peachy pink Cindy-Lou, theBalm got it totally right. You can wear this powder as a highlighter, an eyeshadow or a blush. The fabulous finish is unconditionally Unsung Heroes worthy.

The otherworldly opalescent sheen lifts dull skin, making your mug look fresh, bright and alive. The effect is like a Broadway spotlight manned by the best lighting guy in the biz — dramatic, but still soft and flattering, and without the harshness of a high-shine frost.

A little goes a loooong way…

theBalm Cindy-Lou Manizer

Watch out for Cindy-Lou!

It’s important to use just a smidgen, though. A little definitely goes a long way with this.

I like to load a skinny tapered eyeshadow brush like the MAC 224 by running it lightly across the pan. Then I’ll gently buff that on my upper cheekbones, down the bridge of my nose and on my Cupid’s bow, where it lasts from 8-9 hours (without touchups) on my combination dry/oily skin.

I’ve been wearing it a ton lately for “KA-POW!” highlights on my upper cheekbones, and the best thing about it? — it doesn’t settle into my fine lines or embiggen my pores.

Teams up well with matte foundation

theBalm Cindy-Lou Manizer


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How ‘Bout Them Apples? Fresh This Season From theBalm, a New Six-Piece Cream Cheek and Lip Palette

Published in: Face, Lips, Makeup, theBalm

theBalm How 'Bout Them Apples

Taking a bite out of the newest palette by theBalm

Frrresh fruit! Get your fresh fruit here! Sweeet apples! Crisp and hunky!

Don’t be alarmed if you feel like taking a bite out of theBalm’s new cheek and lip cream palette.

It’s completely understandable. :)

theBalm How Bout Them Apples

Fresh from theBalm

And not merely because it houses a bushel of six juicy shades sweet enough to strike fear into the sweetest Honeycrisp…

It’s also because the men of Magic Mike appear inside! WOO HOO!!

theBalm How Bout Them Apples

Want a bite?

OK, not really… Well, maybe.

Seriously, though, I don’t think these dudes have ever grinded to Pony on stage with Channing Tatum, but it looks like they could, judging by the way that cobbler pops that hip. That man clearly two-steps like a pro.

theBalm How Bout Them Apples


I have to admit that the inclusion of so many abdominal muscles probably heightened my enthusiasm for this palette. I mean, I think I would have liked it anyway, but I’m just sayin’. It’s true. :)

theBalm How Bout Them Apples Pie


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What a Trip! The Balm Voyage Holiday Face Palette by theBalm Is a Trip

Published in: Makeup, Palettes, theBalm

theBalm Balm Voyage Holiday Face Palette

Wearing the new $42.50 limited edition Balm Voyage Holiday Face Palette by theBalm

How flippin’ cute is this holiday palette?! I’m a sucker for retro postcards and posters, so this is totally my style. Plus, I have a soft spot for theBalm because, like moi, they’re from the Bay Area.

Yessir, I grew up in the 510, moved to the 415 after college, and now I’m just over the Golden Gate Bridge in Marin.

So WOOT! Bay Area represent. :)

theBalm Balm Voyage

Balm Voyage… Cheeky name, and fun way to tie in the trip theme. They go all out with the travel references, by golly, from the different cities on the cover, to assigning a “seat” to each of the powder eyeshadows (there are 16 of them, along with three lip and cheek creams). Even the mirror on the inside of the palette looks like a passport for “Anita Vacation,” haha! GURL, anita vacation, too. You don’t even know.

theBalm Balm Voyage

I wore this palette pretty much all through last weekend, and it was perfect for chill-axing on Saturday and Sunday. The eyeshadows apply with either sheer or medium levels of pigment, probably making the palette better for casual, natural eye makeup than bold, high-fashion looks.

You could always crank up the intensity by applying them with a wet brush, or by layering them on top of a pencil or cream base, but that could interfere with how they blend.

When I do just a straight-up simple look with one or two colors on a primed lid, the powders meld seamlessly into each other, but the second I add a cream or pencil to the mix, the lines between the colors become more difficult to diffuse.

theBalm Balm Voyage

theBalm Balm Voyage

theBalm Balm Voyage

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