Archive - Sonia Kashuk

Sonia Kashuk’s Chic Defining Contour Stick, a Near-Dupe for the NARS Cappadoce Matte Multiple, Saves Dollars While Defining Cheekbones

Published in: Sonia Kashuk

Sonia Kashuk Chic Defining Stick

The new $10.99 Sonia Kashuk Chic Defining Stick

Ring-a-ling! Ring-a-ling!

I’ll get it! That’s the sound of the NARS dupe alert. :)

In this case, it’s chiming for Sonia Kashuk’s new $10.99 Chic Defining Contour Stick, a near dupe of my beloved (but MUCH more expensive) $39 NARS Cappadoce Matte Multiple.

Sonia Kashuk Chic Defining Stick

The Sonia Kashuk Chic Defining Stick ($10.99)

Both baked golden brown cream sticks have a matte finish (here are swatches of NARS Cappadoce), and both of them can quickly sculpt cheekbones that would rival Johnny Depp’s circa the O.G. 21 Jump Street era.

Both of them are also easy to blend on bare skin or atop foundation — probably due to how lightweight and thin they are, which is great, because it keeps my skin from feeling like it’s suffocating under an inch of plaster.

Sonia Kashuk Chic Defining Stick Swatch

Where the two differ, most obviously, is price ($10.99 versus $39), but also in the shape of the tip. The Multiple’s is huskier, wider and flatter, and it covers more surface area while sitting flush against the skin, whereas the tip on Sonia’s Chic Defining Stick has a slightly smaller (but still husky), rounded, more precise tip that seems to fit the space under my cheekbones a bit better.

Sonia Kashuk Chic Defining Stick Before and After

Sonia’s Chic Defining Stick on bare skin (just under-eye concealer, brow filler, mascara and gloss)

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For Comfort and Eye-Catching Color, Try Sonia Kashuk’s $8.99 Lustrous Shine Lip Crayons

Published in: Lips, Makeup, Product Reviews, Sonia Kashuk

Sonia Kashuk Lustrous Shine Lip Crayon in Peony

Wearing Sonia Kashuk’s new Lustrous Shine Lip Crayon in Peony ($8.99), one of four shades available now at Target

Yet one more reason to go fan-girl over Sonia Kashuk: the unfathomably high levels of pigment in her new Lustrous Shine Lip Crayons.

Sonia Kashuk Lustrous Shine Lip Crayons Orchid (left) and Peony (right)

Orchid (left) and Peony (right)

I can’t believe these $8.99 retractable crayons aren’t more expensive. Smooth, silky and lightweight like a lip balm, they remind me a lot of pricier products from Too Faced and Benefit.

Sonia Kashuk Lustrous Shine Lip Crayon swatches in Peony (left) and Orchid (right)

Peony (left) and Orchid (right)


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With the Weather Warming Up, Sonia Kashuk’s New Spring 2014 Collection (and Some of Her Face Products From Fall) Hit Right on Target

Published in: Makeup, Product Reviews, Sonia Kashuk

Sonia Kashuk Spring 2014

Nods to warmer days ahead with Sonia Kashuk Spring 2014 (and some Fall 2013 warm weather faves)

Just got back from a walk with Sonia! :)

And we’re walking…

You know, Sonia Kashuk?

No, not in person, silly! But she was with me in spirit, as I was wearing some products from her new spring line.

They’re available right now at Target stores and target.com.

Her spring collection is HUGE this year — 37 pieces total.

Here are the ones I wore today, along with some fall face products (permanent collection) that seemed perfect for the warm weather we’re having.

Eye Shadow Quad in Up in Smoke ($13.69, spring)

Sonia Kashuk Up In Smoke Eye Shadow Quad

Eye Shadow Quad in Up in Smoke ($13.69)

One of three new quads added to the family this spring. The other two are called Prima Ballerina (with rose and lavender shades) and Island Dreams (blues and greens).

Up In Smoke’s beige, taupe, gray and charcoal struck me as fall colors at first, but this is makeup, and there are no rules. :) Perfect for when you want to wear a smokey eye while everybody else is rocking pastels.

With super shimmery, buttery soft shadows that seem more expensive than they really are, it reminds me of a disco dancing version of Tom Ford’s She Wolf trio.

Pearlescence Longwear Creme Shadows in Diamond and Quartz ($8.99 each, spring)

Sonia Kashuk Pearlescence Longwear Creme Shadow in Diamond (top) and Quartz (bottom), $8,99 each

Pearlescence Longwear Creme Shadow in Diamond (top) and Quartz (bottom), $8.99 each

My favorite thing from Sonia’s spring collection so far! These are completely new additions to the line.

Despite being shimmery metallics, they stay away from my fine lines (which I really appreciate). Sonia claims these smooth pigments actually help eyes look brighter and more youthful, and ya know? Maybe. I definitely do feel like my eyes look younger and more alert when I wear ‘em.

Sonia Kasuk Pearlescence Longwear Creme Shadow in Quartz (left) and Diamond (right)

Pearlescence Longwear Creme Shadow in Quartz (left) and Diamond (right), $8.99 each

They’re easy to apply with fingers or a brush and don’t crease or move once they’re on my lids.

Joining the shades shown here, pale champagne Diamond and rosy Quartz, are a bronzy brown called Tiger’s Eye and an icy taupe called Moonstone.

Satin Luxe Lip Colour SPF 16 in Pink Buff and Very Berry ($9.99, spring)

Sonia Kashuk Satin Luxe Lip Color SPF 16 in Pink Buff (left) and Very Berry (right), $9.99 each

Satin Luxe Lip Color SPF 16 in Pink Buff (left) and Very Berry (right), $9.99 each

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I’m Sonia Kashuk of Sonia Kashuk Beauty, and This Is My Makeup Life

Published in: Guest Post, Makeup Tips/How To, My Makeup Life, Skin Care, Sonia Kashuk

Sonia Kashuk

The My Makeup Life series asks beauty biz insiders, bloggers, makeup mavens and artists to share their holy grail products, tricks, tips and favorite beauty tools. Is there anyone you would like to see featured in My Makeup Life or questions you think I should ask? Let me know here.

Name: Sonia Kashuk
Location: New York City
Day job/current gig: You know, it’s funny because I know that I came from being a makeup artist, but now I’m more like a makeup creator, or a beauty creator. It’s funny, I’m all these mini subtitles in the world of beauty. I guess day-to-day, it really is about being a creator.
Hangouts online: Instagram, Twitter, Facebook, soniakashuk.com, and target.com for the Sonia Kashuk Beauty line.
Current favorite product: I would have to say, one of my current favorite products, which I think is, like, a makeup bag must-have, is my pro pan, Eye on Neutral Matte Palette.
Beauty inspirations: For me, it’s not about places. It’s words. I think refinement, I think polish, I think confidence. It’s more of that type of thing when I think about beauty than it is, per se, a place.
One word that best describes your outlook on beauty: Polished.


What makeup/beauty products can’t you live without?

I am a huge fan of skincare products, and I have to say, my Foundation. Because to me, if your skin looks good, you’re already more than halfway there. So I think it’s, like, really owning and working to maintain the quality of your skin, and then really embracing that. And I think that a tube of foundation can perfect any imperfections and kind of take the skin to that “wow” factor of, like, “You’ve got beautiful skin!”

When did you start getting into makeup?

I really didn’t fall into doing makeup as a profession until my early 20s. I was kind of floundering through the fashion and display worlds and trying different aspects, but I was always working with color, shape and form. But I didn’t really find my way into beauty until my early 20s.

The truth is, I was actually doing the wardrobe for the Funkytown video, and at the last minute, the makeup artist cancelled. And the songwriter/director said to me, “Sonia, you’re kind of into all that kind of stuff. You need to do the makeup.”

You know, I was a bit, like, “Are you kidding me?” I had no idea. But, it’s like, you kind of get thrown into something, and I had no idea what I was doing, but I loved it. And that was really the transition point that put me into beauty.

What’s your best beauty time-saving trick?

I think, probably, it’s my Illuminating Bronzer that I have, because it’s super fast and makes skin look drop-dead gorgeous.

I think that bronzer now is definitely a year-round product, and it makes you look alive — or at least like you just came back from a recent trip. Like, I’m always getting, “God, Sonia. You’re skin’s so glowy. Were you just in the sun?”, and I’m like, “It’s my bronzer!” So I feel like when someone gives you that kind of compliment…we all strive to look like we just got back from vacation, and I think the Illuminating Bronzer will do that.

I like applying it with a brush. If you want a lighter application, use my Large Duo-Fibre Brush. I start it on the cheek with a little bit under the cheek to give it more of a hint of contour. Then, around the apples, kind of up into the hairline, and then a slight dusting on the cheek and a light dusting on the neck, so it just looks even. And you have this kind of very fresh-faced, bronzed glow.

The thing I love about this bronzer beyond the illuminating factor is that it doesn’t lay down heavy on the skin, so it has this incredible see-through quality.

I think some people still have this thing about bronzer — what bronzer was as opposed to what bronzer is today. It has beautiful texture, and you get just radiant skin. A bronzer is definitely what I think must be in everyone’s bag as well.

What’s your favorite beauty tool?

Eyelash curler.

What’s the best beauty advice you ever received?

You know, this is going to sound a little bit crazy, and I was like, “Do I even say this?” but I’m going to.

Because I am a grown-up — I have to admit, I am a grown-up — I’m not such a fan of fillers, but I am a fan of Botox when used correctly. When not overdone, I think of Botox as an age-maintenance tool.

And, I think that what happens with a lot of things in our society and in our life is that things get blown out of proportion, out of control, people misuse products. And I think Botox got kind of a crazy rap because of the extremes that we have seen from so many women. But, I think when used correctly by the right professional, it can maintain and help preserve the appearance of your own skin and really make a big difference with age maintenance.

When speaking to amazing doctors and plastic surgeons, people that I’ve had conversations with, plastic surgeons that in the past who were doing lots of face lifts are no longer doing that because they feel that when they’re maintaining things correctly, they can get such incredible results with age maintenance [with Botox].

I’m a fan of it when used correctly, and I think,unfortunately, it’s more often than not misused. That’s kind of a tricky thing to get into, but I have to say that it’s an incredible tool, you know, an incredible product, when not overdone.

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Three Cheers for the Three Tiered Sonia Kashuk Floral Print Triple Train Case!

Published in: Drugstore Beauty Finds, Makeup Tools, Product Reviews, Sonia Kashuk

Sonia Kashuk Foral Triple Train Case

Sonia Kashuk’s ferociously fabulous Floral Print Triple Train Case (and my new snow leopard sweater from Target)

The new Sonia Kashuk Roll Up Valet bag might be better at keeping makeup and brushes separated and organized…but sometimes you don’t care about organization and just want to bring along a sh*tload of stuff!

Well at least I do. :)

I have a confession — packing light does not come naturally to me (unlike my knack for tracking down new Kevin Federline-esque fedoras).

It’s actually really hard. Whenever I fly somewhere, I pare down because I have to, but dangnabbit! — those carry-on luggage restrictions sure cramp my style.

Now, when traveling by car, since I can bring however much I want and don’t have to haul my cookies around an airport, I tend to go a little cray-cray in the makeup packing department.

Let me put it this way: I’m the girl with five different face powders and six bronzers at any given time, and oh — what’s that? You want to borrow a glittery nail polish? Can do. I’m sure I have at least two or three of them with me…

It’s time like those, when I can bring however much I want and indulge in my makeup hoarding tendencies, that Sonia Kashuk’s Floral Print Triple Train Case ($19.99) is mah jam.

New for fall, the three-tiered zippered travel case has become my go-to bag whenever I want to bring along hella blushes, powders and/or eyeshadows.

Sonia Kashuk Foral Triple Train Case

The bottom tier

Bulkier products like face powders fit nicely into the bottom tier, which is the deepest level of the bag, and when I stand them up in two rows, the bag fits about 20…

Sonia Kashuk Foral Triple Train Case

The middle tier

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