How fun would it be to get a call from someone at MAC, Benefit, Urban Decay or Sephora today saying, “Hi, [insert your name here]! We love what you’ve been doing on your blog and YouTube channel, and we want, in the paraphrased words of Queen Madge, to help you express yo’self!”?
Beauty collaborations. Talk about fun! Seriously, who wouldn’t want to work with one of their fave brands to create their very own lipstick (Lipglass), quad or color?
Sephora’s new Formula X #ColorCurators program is Sephora’s latest beauty collaboration. Each month Sephora will release three limited edition nail polish shades either created or curated by a different mover/shaker in the online beauty, lifestyle or fashion space.
To get the program off to a good start are three people you may have heard of before — fashion blogger Aimee Song of Song of Style, beauty vlogger Patrick Starrr (I watch him on the ‘Tube, and all I have to say is “Slaaaaaaay!” LOL! Patrick cracks me up.) and blogger and author Emily Schuman of Cupcakes and Cashmere.
Aimee’s shades just launched for January, Patrick’s colors arrive in February, and Emily’s shades debut in March.
So, Formula X. Let’s talk about that. First, the line has been around a while and, if you’ve spent any time at Sephora in the recent past (which, I imagine you have, if you’re on MBB, LOL!), chances are their display of jaw-dropping nail colors and nail doodads has caught your eye. It may have also distracted you from buying dry shampoo, mascara or whatever else you originally intended to buy when you entered the store…
It’s OK. It happens to me too.
I’ve tried quite a few of these and other Formula X colors, and I like them, particularly their levels of pigment, their drying time (about 10-15 minutes, which is reasonably quick) and wear time, but that last one comes with a catch… I think you really have to pair them with the Formula X accoutrements, namely their base and top coats, to get the most wear time out of them.