Good morning, my friend. How are you doing? I hope you’re hanging in there…
So, you know me pretty well, and I think that you know that my whole makeup agenda in life is to do my skin — my foundation, concealer, powder, etc. — and have it look like I’m not wearing any makeup at all, otherwise known as “no-makeup makeup.”
One trick I use is to use very little product (and in some cases, no products) on strategic areas of my face, namely on the bridge of my nose and my upper cheeks.
I have some freckles there and a small beauty mark next to my mouth, and I feel that freckles and beauty marks tend to make us look more youthful, so I try not to cover all of mine. Also, skin isn’t naturally perfect. Most people do have some freckles and pigmentation and textured areas somewhere, and when you allow some of those “imperfect” (air quotes) areas to peek through, your coverage looks more natural.
Apply your foundation and concealer strategically. Use the least amount of product possible on your strategic areas. Sometimes I leave mine completely foundation- and concealer-free (and, if that’s the case, sometimes I’ll just use primer and maybe a little powder on those areas).
Then, blend the crap out of those edges!
Now, if you’re going to do this, it really, really helps to pay close attention to your blending; otherwise, it can look like you just forgot to put foundation or concealer on those areas. So it really helps to use something like a wet beautyblender on the edges to seamlessly blend them into your skin.