Archive - Make Up For Ever

Unsung Makeup Heroes: Make Up For Ever Aqua Liner

Published in: Eyes, Guest Post, Make Up For Ever, Unsung Heroes

Taylor Leigh of My Lucite DreamsAbout the Author
The following guest post was written by Taylor Leigh of mylucitedreams.com. You can also find Taylor on Twitter, Facebook and Instagram.

When Karen asked me to review just one item, a ‘Holy Grail’ item, from my own personal makeup collection, it wasn’t a task I took lightly. When I think HG products, I don’t think favorites, but I think of a product that is a tried-and-true staple, and one that has been around for some time. A product that I can’t do without, nor one that could be be swapped out for another. I considered a very select few and ultimately decided upon the Aqua Liner from Make Up For Ever.

My favorite makeup look is undoubtedly the ‘cat-eye’. It is a look that has become my signature, and the product in which I can rely on time and again is my HG liquid liner, the Aqua Liner from Make Up For Ever. As someone who suffers from seasonal allergies, or just plain everyday itchy, watery eyes, I need my liner to last. The Aqua Liner delivers a budge-proof, smudge-proof and waterproof line in an easy flick. Clean-ups are easy with any water-based makeup remover before the liner dries. Although, once this baby sets, it won’t even fade until you remove it with an oil-based cleanser. I personally recommend coconut oil and a warm muslin cloth.


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New Make Up For Ever Smoky Extravagant Mascara: For Lashes So Glossy, Full and Pitch Black You’ll Be Able To See Them in a Mirror From Across the Room

Published in: Eyes, Make Up For Ever, Makeup, Product Reviews

Make Up For Ever Smoky Extravagant Mascara

Wearing Make Up For Ever’s new Smoky Extravagant Mascara

If you and I were cubicle buddies on break and only had five minutes to catch up, grab Starbucks (soy chai latte for me, no foam, please) AND talk makeup shop, I would probably 1) ask you what you were wearing on your lips, because I’m always looking for cool new combos to try, and 2) mention how much I’m digging the new $24 Make Up For Ever Smokey Extravagant Mascara, because whenever I wear it, my lashes enter a room before I do.

Two coats of this volume-growing, curl-maximizing mascara make my naturally uninspiring lashes so glossy, full and pitch black that I can see them in a mirror from across the room.

Yeah, me and Smoky Extravagant? We coo’.

All about performance and precision, it launched earlier this month with a lofty gaol at Sephora stores and Make Up For Ever Boutiques.

Make Up For Ever Smoky Extravagant Mascara

Wearing two coats of Make Up For Ever Smoky Extravagant Mascara on the left, nothing on the right

According to MUFE, Make Up For Ever Creator and Artistic Director Dany Sanz was trying to create the darkest, most dramatic black mascara she could for stage, backstage and real life.

What sets Smoky Extravagant Mascara apart?

  • MUFE used the darkest pigments they could find. They formulating them to envelop each eyelash in an opaque cocoon of light-absorbing product, making the inky blackness even more intense.
  • They used a smooth base of wax and Abyssinian Oil (often used in hair products) to help the formula glide on and off lashes, making it a snap to remove and apply.
  • They included a cone-shaped brush head with 580 bristles (!). The tapered tip latches onto even the daintiest lashes while the fuller end pumps up the volume.

Make Up For Ever Smoky Extravagant Mascara tube

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Unsung Makeup Heroes: Make Up For Ever Rouge Artist Intense Lipstick in 39

Published in: Lips, Make Up For Ever, Makeup, Unsung Heroes

Make Up For Ever Rouge Artist Intense 39 1

Here I’m wearing orangey coral Make Up For Ever Rouge Artist Intense Lipstick in 39, an Unsung Makeup Hero

I’m thinking about having the words, “It’s Make Up For Ever Rouge Artist Intense Lipstick in 39,” printed on a t-shirt, and I’ll tell you why.

Because whenever I wear it, I must get asked 10 times a day what I’m wearing on my lips.

It’s almost as flattering as the lipstick itself. :)

If I had that shirt, I could just smile, open my jacket and BAM! — point at the shirt.

Once you start wearing this satiny, orangey coral ($19, available now at Make Up For Ever Boutiques and counters, Sephora stores and also online), you’ll see what I mean.

It’s one of those colors you can’t miss when it walks into a room, so be prepared to answer questions about it as you go about your day.

I think it has something to do with the opacity, for one. The bright block of solid color really showcases your lips. That, and the orangey tones, which are just so…bright.

Make Up For Ever Rouge Artist Intense in 39

Make Up For Ever Rouge Artist Intense 39 swatch
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New Sephora Exclusives From NARS and Make Up For Ever, One of Them in Technicolor and the Other Inspired by Eve

Published in: Eyes, Make Up For Ever, Makeup, NARS, Palettes

Make Up For Ever Technicolor Palette

The new Make Up For Ever Technicolor Palette ($45), available now exclusively at Sephora

Seriously, dude, I go to Petco so often that when I see the Friskies delivery guy there restocking the gravy display, he gives me the “What’s up?” nod in the cat food aisle.

Like we’re buds. Because we see each other so often. :)

In my town, one of the upsides of frequenting the local Petco on behalf of my famously demanding feline employer is that there’s a Sephora right next door.

I know! It’s makeup/cat lady heaven…

So whenever Tabs sends me on a gravy run, I try to swing by Sephora (but please don’t tell Tabs, because I don’t want to hear his speech about personal errands on company time, blah, blah, blah…).

Yesterday Miss Thang (Tabs) was running low on Science Diet, Gravy and Greenies, so after restocking at Petco, I wandered next door to the Sephora to quickly look around, and check if the new Hourglass Ambients had arrived yet (nope!).

It was weird… Most of the time when I visit Sephora, I usually see a few guys either trailing their girlfriends/wives or waiting up near the front of the store with their noses buried in their phones, but yesterday, they were everywhere! — wandering the aisles like lost cattle, most of them with blank looks on their faces.

That’s when I realized: Valentine’s Day. I think there was some present shopping going on there…

Most of the dudes, bless their hearts, looked completely clueless, too. I thought, “Let me help you!” LOL! But I was under a tight schedule and had to get back to the office to give Tabs his daily full-body shiatsu massage.

If I had been able to offer assistance, I would have steered the dudes toward the new $45 Technicolor palette from Make Up For Ever first, with its eight powder shadows, four of them brights and four of them neutrals.

Make Up For Ever Technicolor Palette 1

My inner film buff likes the inspiration behind it — the era in cinema when movies were transitioning from black and white to color, circa the 1930s — while my practical side loves that MUFE included classic black, brown, beige and white shades to go with the electric yellow, green, blue and purple.

So flexible! Plus, it comes with a step-by-step tutorial and two eye brushes.

Make Up For Ever Technicolor Palette 2

Make Up For Ever Technicolor Palette Box front
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With 14 Full-Size Pencil Liners, the $160 Make Up For Ever Ultimate Eye Liner Collection Draws Beauty Lovers Into Its Pigmented Embrace

Published in: Eyes, Kits and Sets, Make Up For Ever, Product Reviews

make up for ever ultimate eye liner collection

The new Make Up For Ever Ultimate Eye Liner Collection ($160)

Ouch! I know I asked you to pinch me to see if I was dreaming, but dagnabbit! — did you have to pinch so hard?!

That’s alright… I forgive you. I’m sure you’re probably just excited about the new $160 Make Up For Ever Ultimate Eye Liner Collection like I am and couldn’t control yourself. Heck, I might have done the same thing.

make up for ever ultimate eye liner collection box open

Wowza! That’s a lotta liner…

The new limited edition release of pencil eye liners comes fully equipped with 14 full-size eyeliners in three different formulas to make holiday dreams come true (and to cover all of your liner bases). With seven long-wearing Aqua Eyes pencils, three smudgy Crayon Kohls and four vibrant liquid Aqua Liners, it really does try to live up to its name as the Ultimate Eye Liner Collection.

And the price also represents a hefty savings (even though $160 is still a ton of tacos).

If you were to buy all 14 of these liners separately, it would set you back $269, but in the kit, the liners work out to $11 each, which is a lot less than the $17-23 MUFE usually charges.

The colors in the kit should flatter a wide range of skin tones. MUFE thoughtfully covered most of the major color bases, sprinkling some fun greens, purples and a shimmery champagne into a mix of everyday basic black, brown and gray shades.

I would’ve loved to also see a bronze or a gold here, but that’s probably just my warm skin tone talking. :)

make up for ever ultimate eye liner collection crayon khol product shot

Khol Pencils from the left: #1K Deep Black, #9K Matte Mocha Brown and #4 Intense Green


make up for ever ultimate eye liner collection aqua liner

Aqua Liners from the left: #4 Diamond Lagoon Green, #7 Diamond Black Purple, #15 Iridescent Anthracite and #13 Mat Black


make up for ever ultimate eye liner collection aqua eyes liners

Aqua Eyes from the left: #23L Champagne, #11L Purple, #3L Iridescent Navy, #5L Bronze Green, #2L Pearly Brown and #0L Mat Black


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