See that pristine white porcelain candelabra/bed post in the picture below?
Haha, just kidding. It’s actually a tube of new $17 MAC False Lashes Maximizer (coming to the MAC website November 30 and to MAC counters and stores December 3), and it only stayed looking pristine like that for about 18.325 seconds…which is about how long it took me to get foundation fingerprints all over it.
If I didn’t know better, I would have assumed that this stuff was designed to take false eyelashes to the next level, because of its name, False Lashes Maximizer, but it’s actually designed to make the most of your real lashes.
It’s a lash treatment and volumizing lash primer rolled into one, with the idea being that it’s supposed to make your real lashes look like falsies.
As the owner of stick-straight, underwhelming natural lashes, THAT’S an idea I can totally get behind.
The formula, which goes on white but dries clear, is supposed to condition lashes while priming them for mascara layered on top, and it’s also supposed to make your lashes look thicker and plumper.
So it’s basically a mascara primer, but unlike some others, it doesn’t have those tiny fibers in the formula.