L’Oreal’s been dropping balms, baby!
They recently unleashed three new lines of lip balms, each offering a different level of coverage. There are the Balm Nudes for sheer color, the high coverage Glossy Balm Crayons — your tickets to full-on pigment paradise — and the Balm Pops (four of the six available shades shown here) for medium coverage.
First, that’s a lot of lip balm…
Unless you spice them up with lip liner, lipstick or gloss, at some point, some of the shades start to look the same.
At least they do on my pigmented lips, but since my frequently dry, flaky pout can use all the moisture it can get, I can’t help but make crazy Jan Brady eyes whenever I spot a new lip balm on a store shelf.
L’Oreal’s new Balm Pops ($7.99) are pretty cool… Smooth and non-sticky, with a faint brown sugar flavor and scent, they feel a lot like Benefit’s $18 Tinted Lip Balms.