The new Illamasqua Blush Up Brush ($40), available now at Sephora and sephora.com
I keep having visions of myself using Illamasqua’s new $41 Blush Up Brush while I’m on the elliptical machine at the gym, I think because Illamasqua refers to the shape oval brush head shape as an “ellipse.”
(I know, I know. I’m easily distracted.)
You might wondering, “Why would anyone apply blush in the middle of their workout?”
Honestly, I don’t know…but I’m someone who applies makeup to run to Petco in the middle of the night, so I don’t rule anything out anymore.
About the brush, Illamasqua says it opens doors to a bold new world of blush application! The secret: the elliptical shape.
It’s designed to fit snugly beneath your cheekbones. Just gently pull the brush upward along the cheekbones to create a soft gradient of color.
Here’s the recommended step-by-step instructions I’ve been following…
Looks as easy as 1-2-3
I’m intrigued, but I’m also pretty set it my ways when it comes to blush application. I’ve been doing the bounce and swirl for so long that I could do ’em hanging upside down in a pitch black room.
After trying Illamasqua’s technique and the new brush for a few days, well, I think I’ll eventually get the hang of it, get to where I could create some sharp, defined ’80s-style cheeks, but it’s still a little tricky for me now.
First, the stuff I like about the brush: the soft bristles, and the long handle feels sturdy and comfortable in my paws.
Long, sleek and sturdy black handle (um, this is a good-looking brush!)
Oh, and the density of brush head? Amazing. It’s so thick! It picks up plenty of powder and deposits it smoothly and evenly on the skin.
Really great for strong, defined blocks of color.
Illamasqua Blush Up Brush in my hand for scale