Girl, there’s this IGK display at the Sephora by my house that I’ve walked past…I don’t know how many times, and I swear to gawd, up until about a month ago, I thought it was a display for R+Co!
Doesn’t the packaging look similar?
Still, I should probably, like, get my eyes checked soon. Maybe I should break down and get Lasik already.
IGK is a pretty new brand. I think they showed up in 2016, so they’re still the new kids on the hair block.
The name “IGK” is an acronym based on the names of the founders — two brothers and two of their friends — Frank Izquierdo, Leo Izquierdo, Aaron Grenia and Chase Kusero.
There’s a reference to “X-Men.” Wait for it.
They’re all US hairstylists who work in different cities, and if you look closely at the labels, they have a code at the top — MIA, NYC and LA — which is a shout-out to their respective city and the name of the scent, of which there are three in the line.
MIA, or the Miami scent, has guava, coconut water, pink lotus, violet and vanilla notes.
LA, the Los Angeles scent, has notes of bergamot, lemon zest, mimosa, heliotrope and black amber.
NYC, the New York City scent, has of black pepper, blackberry, violet, geranium and leather notes.
They’ve got everything you need to take care of hair — shampoos, conditioners and hair styling products. All of the products are cruelty free, offer UV and heat protection protection, and are made without mineral oils or petroleum.
Smoke & Mirrors Conditioning Cleansing Oil ($29)
I’ve tried a handful of things, and the product I’m totally and completely in love with is Smoke & Mirrors Conditioning Cleansing Oil.