Hello, obsession. Well, to be more precise, “the luxury lip treatment obsession I’m keeping on call for when Bruce Wayne shows up at my doorstep and offers to fund my lavish cat lady lifestyle, no strings attached (’cause he’s nice like that).”
Gold. Luxury. $42.
This new No. 28 lip treatment flat-out exudes luxury, and it wants to share that luxury with your lips.
Hourglass outfitted it with a 24-karat gold-plated tip!
Recently added to the company’s permanent line for summer, it contains a blend of vitamins and 28 cool plant compounds and essential oils.
Oh, yeah. And then there’s the gold tip.
Gimmicky? Why, yes. Yes, it is. But it sure is bright and shiny! — and it feels like love on my lips. Cool, refreshing (and mildly addictive).
Of possible interest to germaphobes and Purell enthusiasts, Hourglass also says the gold-plated tip is anti-bacterial (interesting).
Something about it reminds me of The Hunger Games…but maybe that’s just because Cinna’s been on my mind. I can totally see him pulling one of these out of his man purse to moisturize Katniss’s lips between events (more on that in a sec).
Hourglass claims that their proprietary blend of 28 plant-based essential oils and vitamins helps to condition lips, reduce wrinkles and improve overall lip shape and volume.
“Like No. 28 Primer Serum, this product is enriched with 14 essential oils: Bois De Rose, Lavender, Geranium, Petitgrain, Lemon, Rosemary, Vanilla, Clove, Amyris, Orange, Ylang Ylang, Eucalyptus, Cedar and Rose Geranium; 10 lipid-rich plant oils, including Hazelnut, Kukui Nut, Rose Hip, Borage, Olive, Green Tea, Cherry Pit, Sweet Almond, Jojoba, and Evening Primrose; and is fortified with 4 Vitamins, A, B5, C and E. The 28 ingredients create a protective barrier for lips.”
– From the official PR
I’ve been swiping the clear treatment, which has a light sheen to it, on my pout throughout the day and right before bedtime, and my lips have felt a little softer lately.
The medium-weight, comfy formula has a slightly sticky feel and a strong lavender and eucalyptus flavor and scent. The formula lasts on my lips from 1-2 hours, and I’ll wear it by itself or layered atop a nude lip liner.