My first dip into Drew Barrymore’s new Flower Makeup line: her Zoom-In Ultimate Mascara
Whenever I’m flipping through the channels and see that the The Wedding Singer is on, I grab a jar of Chocolate Butter and a spoon (more on this in a second), and sit back and relax with it for the hundred billionth time.
Great music, mullets, awesome ’80s references (“We’re living in a material world, and I am a material girl…or boy.”) and, of course, Drew Barrymore!
I’ve always thought she’d be fun to kick it with, ya know? And we could talk about makeup, too. In fact, she recently released her own cosmetics line called Flower, available exclusively at Walmart and walmart.com.
“You no longer have to spend a lot of money to get the quality cosmetics you want and deserve. How do we do it? We do not pay for advertising. Where other beauty brands spend a vast percentage of the cost of their products on ads, we do not. Drew, as an owner of the brand, takes pride in promoting Flower, which in turn allows us to put all of our resources into the formulas and packaging, and not into advertising. Custom-formulated with the same ingredients used in luxury make-up, our exclusive botanical-infused Soft-Focus Complex illuminates for a lit-from-within effect. All products are proudly made in the USA and are never tested on animals. So be em-FLOWER-ed. The best make-up isnâ€™t only found in high-end stores any longer.”
The brand doesn’t believe in animal testing and features a wide array of well-priced products, like the $8 Zoom-In Ultimate Mascara I wore last weekend.
If you’ve ever felt the urge to toss a mascara tube in the trash after combing through pesky lumps or bumps (always seems to happen when I’m in a big rush, like the mascara knows I’m running behind), try Zoom-In’s smooove formula and customizable brush.
The wand has a dial/doohickey at the top; twisting it shortens the brush at the other end, which transforms it for different effects (like lengthening, curling or volume), letting you choose the lash look you like.
I find it oddly thrilling.
For natural-looking lashes with a little extra length, I keep the brush long, but for more thickness and curl, I’ll twist the dial down.
Plain lashes on the left of the screen and two coats of Zoom-In on the right of the screen
And no matter how many layers I apply, the formula doesn’t clump.
Besides the empowerment I get from choosing my lash look, I think the mascara itself is pretty cool, especially for natural, casual lash looks.
Lovin’ the length and lift…