Well this is a conundrum worthy of a cat lady mystery book!
Why are the four little lip glosses in the new $49 NARS Tech Fashion Lip Gloss Coffret called Shade I, Shade II, Shade III and Shade IV?
NARS normally names things after geography lessons, vacation destinations, or gives shout-outs to artists and art-house references.
Tech Fashion just seems so…not NARS. I’m probably reading too much into it (safe bet), but then again, names are powerful things. They carry weight. If I passed someone wearing a kick-@ss gloss and asked, “Hey, girlfriend, what’s that gloss you’re wearing?” and she answered, “Shade II…” I’d be a little bummed.
I mean, I get it. Not everything has to have an epic or creative name. After almost 10,000 blog posts dating back seven years (for serious), sometimes I can’t string three words together, and I say everything in fragments. “NARS. Lipgloss. Non-sticky. Unscented. Unflavored. Doe foot. SHINY! Me likey.”
Shade I, a sheer pinkish peach with silver glitter, kinda looks a little like EvRev, but without the multicolored sparkles. Shade II is a bronze with silver glitter, Shade II is a berry, also with silver glitter, and Shade IV is a pearly red.
The limited edition $49 Tech Fashion holiday set of four miniature Larger Than Life Lipglosses (now there’s an oxymoron) arrives online, and at NARS boutiques, department and specialty stores, November 1.