These new $22 MAC Electric Cool Eye Shadows are electric!
But no…not literally electric. You do not have to plug them in, nor will you experience a jolt if you touch one of the springy, soft pans with your finger, but wouldn’t that be weird if it actually happened?
Oddly, I can see it being a thing someday in the not-too-distant future — women paying good money to get mildly electrocuted by their eyeshadow — because, I mean, people already pay to put snail slime on their faces, so getting zapped by an eyeshadow isn’t much of a jump.
In this case, though, by “electric,” I’m referring to intense pigment and frost; in other words, a whole lotta fun.
The MAC Electric Cool Eye Shadows from the left in Gravitational, Brilliantly Lit, Dynamo and Infra-Violet
You might remember this family of shadows from A Novel Romance last year, within which were eight Electric Cool Eye Shadows (a few of which reappear here), and I guess MAC deemed them worthy of a comeback, because they’re back in their own 16-piece limited edition collection, and it’s available now on the MAC website and coming to MAC stores and counters August 6 through September 17.
MAC Highly Charged, Emerald Power, Switch to Blue and Black Sands
So, watt (get it?) are they?
Sorry. Couldn’t help it.
Much like Chanel’s Illusion D’Ombre cream shadows, they have a soft, springy texture, and when you press down on them, they actually bounce back! The formula isn’t quite a cream or a powder; it’s something in between.
The MAC Electric Cool Eye Shadows from the left in In Orbit, Superwatt, Electroplate and Coil