I might be the poster girl for the antithesis of makeup minimalism (makeup maximumism?).
No, seriously, I carry like 12 lip products in my bag at any given time…or maybe 15, because I love ALL TEH COLORS, so it’s funny to me that I fell for Kosas Cosmetics, a line all about makeup minimalism.
Lipsticks ON POINT
Kosas, an up-and-coming luxury natural makeup line out of LA, is also the Sanscrit word for sheath. Their first products, a line of eight semi-matte lipsticks, launched last year in shades of pink, rose, red and plum ($24 each).
Girl, these lipsticks are totally and completely on point. ON. POINT. Based on these, I can’t wait to see what else this brand comes up with.
It’s all about the basics
Founder Sheena Yaitanes, who happens to be a painter AND a chemist, said that she wanted to create a line of products edited all the way down to the basics — no unnecessary or redundant colors or chemicals.
Flattery will get you everywhere…
Sheena drew upon her background in painting when she was working and experimenting to develop her lipstick colors. In painting, when you’re mixing up colors to paint skin, you use a lot of reds, blues and yellows, and Sheena purposefully picked these undertones for her lipsticks, which encompass some very flattering colors.