The New Benefit Longwear Powder Shadows, $19 each
Stricken with a bout of beauty-fueled insomnia last night, I lay awake in bed reading what Susan Miller had to say about my near future.
As a side, Astrologyzone is my frickin’ jam! Swear to gawd, Susan’s forecasts are freaky accurate. I don’t hold ‘em as gospel, but if she were to tell me, “Karen, don’t cut your hair this month or buy any new electronics. It’s the planets, Karen… They aren’t looking good,” I’d be all, “Affirmative!”
So, the horoscope. Susan suggested that the end of this month would be a great time for me to take a big trip.
Cool! Except that it’s already the twenty-fourth, and I still don’t have tickets…
Oh, well. I guess there’s still time for Jeremy Renner’s people to call and invite me on a last-minute cross-country road trip. Seriously, guys, I can be ready in a flash. I even know which eyeshadows I’d bring with me — Benefit’s new Longwear Powder Shadows — which I could test on the trip.
The Benefit babes are re-launching their color line this spring, which means new packaging, new colors and, in some cases, new formulations.
Milk It, a pearly white
Call My Bluff, a pale shell
The Longwears will replace Benefit’s Velvet Eyeshadows — the square eyeshadows with the white tops and the birdie design.
With the new Longwears, Benefit is maintaining the same quantity of product per pan (0.11ounces), while raising the prices from $18 to $19 each.
The new line features 12 shades, and it doesn’t look like any of the previous colors were invited to attend… Some of the new shades bear resemblances to their older brethren, like the new It’s Complicated, which looks to me a little like Nice Melons, and Kiss Me I’m Tipsy, which reminds me of Dandy Brandy.
And there are other colors here that seem to resemble the Velvets, although they don’t appear to be exact matches, as far as I can tell.
They come in three finishes — matte, satin and sheen — with a majority of them being neutrals, with a sprinkling of pink, blue and purple for spice.
Pinky Swear, a soft matte pink
For the record, the Longwears feel just as soft as the Velvet eyeshadows do to me, and when I place a finger in one of the pans and swirl it around, the finger picks up a lot of product. The formula feels comfortably creamy for a powder eyeshadow, perhaps due to the microscopic powder grains, which seem more finely milled than before.
It’s Complicated, a golden peach