Topic: Benefit

Benefit They’re Real Push-Up Liner and They’re Real Mascara, Now Available in More Shades

Published in: Benefit, Eyes, Makeup, Product Reviews

benefit theyre real push up liner k1

Wearing the new Benefit They’re Real Push-Up Liners in Beyond Purple, Beyond Blue and Beyond Green on my upper lash line, and two coats of They’re Real Mascara in Beyond Blue on my lashes

Is this the real life? Or is this just fantasy? Please tell me that I’m not hallucinating and that these colorful new gel liners and mascaras by Benefit are not mere makeup figments of my imagination.

Are they fake…? Did I dream up this whole blue/green/purple situation? Please pinch me because I need to know if They’re Real.


OK…you did not have to pinch me that hard. 🙂

Benefit has some new liners and mascaras, and they aren’t figments of my imagination or yours, nor are you currently floating on pink cotton candy clouds.

These are very, very real, and they’re available on counters and online right now.

benefit theyre real

From the left: Benefit They’re Real Mascaras in Beyond Blue and Beyond Brown; They’re Real Push-Up Liners in Beyond Brown, Beyond Purple, Beyond Green and Beyond Blue

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Ulta Adventures: The Benefit Brow Bar

Published in: Benefit

benefit brow bar 2

There’s a Benefit Brow Bar at my local Ulta (shout-out to the San Rafael store, woop-woop!), and they do full-service brow detailing — waxing, shaping, tweezing, tinting and all that jazz — as well as face waxing and false lash application. I’ve never had anything done there because I’m a control freak when it comes to my brows, but I see girls there getting their brow game on all the time, and they look great.

When I was there yesterday I saw this sign and totally cracked up! That crazy-@ss brow on the model, LOL! I feel that way sometimes…

OK, all the time. 🙂

Here’s some more info on the Benefit Brow Bars at Ulta, by the way.

benefit brow bar

Have you ever gotten your brows done at Benefit? How’d it turn out? Inquiring minds want to know…

Your friendly neighborhood beauty addict,


Springy and Smokey! Smokey Brown and Purple Cat Eyes and a Bright Coral Lip With New Makeup From Benefit, Dior and Smashbox

Published in: Benefit, Chanel, Face of the Day (FOTD), MAC Makeup, NARS, Rimmel, Rouge Bunny Rouge, Smashbox

Smashbox Double Exposure Palette

The sun’s out, I’m not wearing socks (FOOT FREEDOM!), I am wearing coral lipstick, and the eye look I tried this morning did not result in a complete disaster…

Yeah, it’s been a terrific Tuesday so far. 🙂

Today I felt springy and, I dunno, kinda smokey, so this purply brown smokey eye with soft cat eye liner happened.

Note to self: do this liner more often! It’s fairly easy — just black eye pencil with a dark shimmery purple shadow blended on top with a pencil brush — and it takes about half the time as a super crisp black cat liner, otherwise known as “the time-suck of my makeup existence.”

As a side, am I the only person who regularly attempts black cat liner when there’s, like, absolutely no time to get ready, and then inevitably ends up with their two tiny kitten flicks morphing into huge, unsymmetrical bat wings that don’t match?


Siri, remind me to wear soft cat eyeliner like this the next time I need to be saved from myself.

Oh! — this look was also an excuse to try a few new products from Benefit, Dior and Smashbox.

Some quick notes…

  • Benefit’s new Roller Lash curling mascara — This stuff is black, and glossy, and it lifts and curls lashes, but you absolutely, positively must comb out your lashes while they’re wet; otherwise, they’ll stick together like mean girls in the cafeteria.
  • Dior’s Nude Air Serum Foundation — This lightweight, medium-coverage hybrid skin care serum/foundation looks amazing on the skin. My homegirl at Sephora hooked me up (‘sup Nini!) with a fatty-bo-batty sample in shade 040, and when I finish it…I’m probably gonna throw down 53 large ($53) for a full-size replacement.

    Yeah, that good.

  • Smashbox Double Exposure Palette — Yep, these gorgeous, mostly cool-toned shades are a dream to blend.

Smashbox Double Exposure Palette

products I used for this look

Key products I used for this look

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Benefit’s Blushes Lighten Up for the Holidays With the $36 Benefit Cheeky Sweet Spot Box O’ Blushes Holiday Set

Published in: Benefit, Kits and Sets, Palettes

Benefit Cheeky Sweet Spot Box o' Blushes

Makeup history in yo’ hand!

Behold! In my hand, friends, isn’t just the latest holiday set from Benefit. What we have here is bonafide makeup history!

Yes, years from now, when some intrepid filmmaker/makeup lover makes a Behind the Music-style documentary about Benefit and the Bene-babes who love it, the new $36 Cheeky Sweet Spot Box O’ Blushes will get a mention, for sure, since it’s basically Benefit’s version of the moon landing.

Benefit Cheeky Sweet Spot Box o' Blushes

For the first time ever, the brand is releasing a palette filled with their famous Box O’ Blushes (and one rand-o pan of Watt’s Up Illuminator) in a limited edition holiday set.

Benefit Cheeky Sweet Spot Box o' Blushes
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The Countdown Is On, But the Price Is Up: The New Benefit Candy-Coated Countdown Advent Calendar

Published in: Benefit, Kits and Sets

Benefit Candy-Coated Countdown Advent Calendar (1)

I am totally that girl who opens every compartment in an advent calendar in one feel swoop.

Perhaps it’s my impatient curious nature. 🙂

It’s not even December yet, but I couldn’t wait to unlock the hidden treasures in this one from Benefit, the Candy-Coated Countdown Advent Calendar ($99).

Benefit Candy-Coated Countdown Advent Calendar (2)

You’re “supposed” to open one compartment at a time, one per day, beginning on December first for 24 days.

“Supposed” to.

Tucked within each compartment resides a different beauty treasure…

Benefit Candy-Coated Countdown Advent Calendar (5)
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