Urban Decay Summer 2015: The Eyeshadow Primer Potions ($20-24)
Shakin’ my head, man, because…repackaging. In theory, I don’t mind it, as long as the product itself, assuming I like it, which I do in this case, doesn’t change, and the new packaging improves upon something or makes the whole experience better, as in NOT harder to use.
What I’m not crazy about is new packaging, when the new package contains less product, especially when the price stays the same, OR actually goes up.
It’s been happening a lot over the past few years, like with the Tarte LipSurgences and Tarte Cheek Stains, or the Benefit Boxed Blushes…and now it’s happening at Urban Decay.
Their newly repackaged Eyeshadow Primer Potion tubes, which are being released with the new Summer 2015 Collection, are slightly smaller than the previous versions (0.33-ounce tubes now, versus what had been 0.37 ounces).
It’s a very, very small difference in size, and the prices remain the same, thankfully — $20 for the Original, Eden, Minor Sin and Enigma Primer Potions, and $24 for the Anti-Aging one — but still.
I’m all for streamlining and lightening one’s load, but seriously, what’s up with that?
The Urban Decay Eyeshadow Primer Potions, $20-24 each
UD’s eyeshadow primers are designed to be worn under powder and cream shadows for more vibrant color and longer wear time, and that hasn’t changed. Neither have the formulas, really, but we do get a new one, Enigma (available now), and a slightly reworked Sin (now called Minor Sin), while the others — Original, Eden and Anti-Aging — are carryovers updated with the new packaging. Original formula dries down invisibly, while Eden, Minor Sin and Greed are shades that can also be worn as shadows or highlighters.
Regarding the packaging, UD kept the squeeze tube but removed the needlepoint applicator, replacing it with a doe-foot bedazzled with a bejeweled cap.
From the left: Original, Eden, Minor Sin and Anti-Aging
I like the new doe-foot. I actually prefer it to the old needlepoint because I can cover a lot of space with it on my lids quickly, not that it took a ton of time with the needlepoint tip. I think the doe-foot’s just a little faster. Minor thing though.