Name: Laurie Leopold
Location: Chicago, IL
Day job/current gig: I work in public relations as an account supervisor for an agency in Chicago.
Hangouts online: 312beauty.com,Twitter, Facebook, Instagram (guaranteed at least one Boston Terrier picture each week!) and Pinterest
Current favorite product: RMS Beauty Lip Shine in Sacred — the perfect daytime red!
Beauty inspirations: The current J. Crew catalog, Lana Del Ray in Fashion Canadaâ€™s summer issue, Jessica Chastain always.
One word that best describes your outlook on beauty: Natural
What makeup/beauty products can’t you live without?
My go-to complexion staples are RMS Beauty “Un” Cover-Up and Living Luminizer. I love Urban Decay neutral eye shadows, especially the new soft gold Easy Baked and NARS Eyeliner Stylo in Capartes. For lips, the ILIA Tinted Lip Conditioners take the cake! And In My Room is the perfect, wear-with-everything neutral.
When did you start getting into makeup?
I started young with an impressive Bonne Bell collection and regularly rode my bike to Walgreens to buy eye shadow starting when I was 13. But it wasnâ€™t until after college that my makeup bag really started overflowing.
What’s your best beauty time-saving trick?
Two products: bronzer and highlighter. A few strategic dabs and sweeps of each, and I can pretty much forgo all other makeup.
What’s your favorite beauty tool?
The Sultra Bombshell has changed my hair game. Before I discovered it, my super-straight hair could never successfully hold a curl. It is unbelievably easy to use — so long as you use the provided glove! Trust me, you only need to make that mistake once.
What’s the best beauty advice you ever received?
Donâ€™t tug or rub your eyes, ever. My sister-in-law shared this with me at 15, and it stuck with me. I credit this nugget for keeping the wrinkles at bay. â€¨
What’s your skincare routine?
In a word, extensive. I love my facial oils! I always remove my makeup with an oil-based cleanser. Lately Iâ€™ve been using a new cleansing oil from Elizabeth Dehn for One Love Organics that smells like papayas. I layer on my serums and moisturizers in the a.m. and p.m. and use Kahina Giving Beauty Brightening Serum every morning, followed by RMS Beauty Oil or Weleda Wild Rose Facial Lotion and a healthy amount of SPF. When I need more intense moisture, I reach for my La Bella Figura Rainforest Hydration Treatment. It’s a thicker balm, but when you massage it with your fingers it turns into an oil.
It’s heavenly. I save the masking and relaxing for Sundays — lately with Osmia Organics Detox Mask, which also doubles as an exfoliator.
What’s the weirdest thing you’ve tried in the name of beauty?
Lip tattoos! Temporary, of course, because I am relatively conservative with anything of a permanent nature (see hair dye sins below). While I totally appreciate these, I donâ€™t think it’s something that looks good on me.
Do you have a trademark look (hair/styling/makeup)?
Most days, I wear a neutral eye. Neutral cream color all over, soft brown in the crease and black liquid liner with lots of lash. It’s my go-to easy natural look.
Are there any beauty decisions you’ve made that you look back on and ask yourself, “why?!”
Iâ€™ve made several poor decisions with hair dye. In my teenage years, I bleached my hair to a horrid shade of orange. Not on purpose, of course.
It was bad. And then there was my early 20s where I dyed my hair black. I thought I was so fly at the time, but I just look pale and washed out in all the pictures.
Where are your favorite places to shop?
Nordstrom, Anthropologie and LOFT are my big three. BaubleBar for jewels — to the point where I’ve made multiple orders in a single week — and Spirit Beauty Lounge, Birchbox and Sephora for beauty.
Anything else you want to share?
Yes! One of my newest discoveries has me really jazzed. For years, I’ve been searching for a natural mascara that actually works. After many tubes of smeary, smudgy, flaky and disappointing formulas, I finally found one that rivals nearly all others — natural or otherwise. Kjaer Weis Mascara is not only 99.8% organic, it plumps up my lashes and lasts all day without flaking. Bonus: it smells like roses.