1. Set Google Alerts to get the scoop on new makeup collections
Lawd knows we love beauty, but keeping up with the latest makeup releases and beauty product rollouts can take forever!
Use Google Alerts to save time; find out what’s new from brands like MAC and Dior in a flash. All you need is an email address.
Just visit Google’s alerts page at www.google.com/alerts, input your search term (short and sweet works best, like [mac cosmetics] without the braces), your email address and how often you’d like to receive them and TADA! — beauty news delivered straight to your inbox.
CAUTION: It’s hella easy to create too many Google Alerts, LOL! At one point I was getting 27 Alerts emails per day, but at the bottom of every one is a link to quickly and easily cancel if they get to be a problem.
A few other ways to use Google Alerts…
- Find out who’s talking about you. Try an alert on your name.
- What are they saying about your website?
- Find bargains with alerts like [makeup sale].
2. Search inside specific websites
Sometimes I know the answer I’m looking for is posted somewhere on a particular website, but for the life of me I just can’t find it. Enter Google’s [site:] search operator.
If you include [site:] in your query, Google will restrict the results to that site only, like [mac site:www.makeupalley.com] will find pages about Mac within www.makeupalley.com, and ["mac cosmetics" site:www.makeupalley.com] will find pages where the term mac cosmetics (searches aren’t case sensitive) appears because the double quotes tell Google to search for an exact term, in this case “mac cosmetics”.
Note: There shouldn’t be a space between the [site:] and the website domain.
3. Conduct a Google blog search
Sometimes I like to restrict my Google searches to blogs, like if I’m looking for product previews or swatches before a major release.
4. Smooth operators
If you want to make the most of your Googling for beauty, try some of these advanced search operators…
By using [link:], Google will list webpages that have links to a specific site. I use it when I’m just surfing, looking for new beauty blogs or finding out who has links to Makeup and Beauty Blog. For instance, [link:www.makeupalley.com] will list sites that have links pointing to Makeup Alley.
Note: Just like the [site:] search (and all of the other Google search operators), there shouldn’t be a space between the “link:” and the website’s name.
The term [related:] will list web pages that are similar to another site. OOH! This one is soooo much fun. For example, [related:www.bellasugar.com] will list websites that are similar to BellaSugar.com.
If you include [site:] in your query, Google will restrict the results to that site only, like [mac site:www.makeupalley.com] will find pages about Mac within www.makeupalley.com, and ["mac cosmetics" site:www.makeupalley.com] will find pages where the term mac cosmetics (searches aren’t case sensitive) appears.
5. Tell Google Maps to find stores in your area
Entering the name of a store followed by your ZIP code and clicking ‘Maps’ returns a list of stores in your area along with a map. From there, you can click a thumbtack and choose ‘Get Directions’ to plot directions to the store. It won’t replace GPS, LOL! But I’ve used it from time to time.
Your friendly neighborhood beauty addict,