The power of packaging compels you! The power of packaging compels you!
And for me with Benefit’s new “I’m Glam… Therefore I am” palette ($36), it almost does. I desperately wanted to bond with B’s new kit of mostly cool-toned colors for eyes, lips and cheeks. That way I’d feel good about giving it a permanent place on my dresser, a place where I could gaze lovingly at the adorable illustrated box.
The glam gal featured on the front reminds me of the girls my friends and I would doodle on our notebooks in school, complete with gown, tiara and opera-length gloves, and her step-by-step makeup lessons imprinted on the packaging describe how to use the palette to achieve two distinct looks, one called Daytime Dahling and the other, Evening Goddess.