Does going au natural always mean you have to go naked?
Not according to Bobbi Brown.
Next month, to commemorate the one-year anniversary of her Pretty Powerful campaign, which turned the tables on makeup modeling by turning real women into makeup models, the queen o’ neutrals is launching two new multipurpose palettes with products for eyes, lips and cheeks.
This season, I was inspired to ask my friends — not models — to be the faces for my new campaign. They’re pretty to begin with, but with just a few simple tweaks, they look their absolute, most confident best. That’s pretty powerful.
— Bobbi Brown
The purpose of the two palettes, the first called Pretty and the other one Powerful, was to put a pink twist on Bobbi’s signature natural nudes. She packed both of them with universally flattering shades, and all I have to say is HALLELUJAH! You know I love ya, Bobs, but there’s only so much brown, beige and gray a girl can take. 🙂
I’ve always loved a natural look, but that doesn’t have to mean nude color, and it certainly doesn’t mean washed-out color. The Pretty Powerful Palettes are filled with pink tones that range from soft to warm and even a shot of bright to create a healthy look, because nothing is more beautiful to me than a healthy complexion.
— Bobbi Brown
The top of the Powerful palette shown here is black with pink typography; the Pretty one is pink on top with black typography
Both palettes are limited edition, which is a bummer. I don’t ever want to say bye to this packaging. I adore the casual handwritten font on the outside. I think it really sets the right tone considering the products inside. They’re a combination of new and repromoted colors — four neutral powder eye shadows, one powder blush and three lip colors.
The Pretty palette has a selection of lighter and cooler pinks, while the Powerful one broadcasts bolder and warmer shades. I’ve been wearing the products in the slightly more dramatic (well, dramatic for Bobbi) Powerful palette for a couple of days now, and I think I know what kind of girl might like them a lot; she falls for sheer eye makeup and likes to pair it with bold cheeks and lips.