These new $22 MAC Electric Cool Eye Shadows are electric!
But no…not literally electric. You do not have to plug them in, nor will you experience a jolt if you touch one of the springy, soft pans with your finger, but wouldn’t that be weird if it actually happened?
Oddly, I can see it being a thing someday in the not-too-distant future — women paying good money to get mildly electrocuted by their eyeshadow — because, I mean, people already pay to put snail slime on their faces, so getting zapped by an eyeshadow isn’t much of a jump.
In this case, though, by “electric,” I’m referring to intense pigment and frost; in other words, a whole lotta fun.
You might remember this family of shadows from A Novel Romance last year, within which were eight Electric Cool Eye Shadows (a few of which reappear here), and I guess MAC deemed them worthy of a comeback, because they’re back in their own 16-piece limited edition collection, and it’s available now on the MAC website and coming to MAC stores and counters August 6 through September 17.
So, watt (get it?) are they?
Sorry. Couldn’t help it.
Much like Chanel’s Illusion D’Ombre cream shadows, they have a soft, springy texture, and when you press down on them, they actually bounce back! The formula isn’t quite a cream or a powder; it’s something in between.