Ah, technology… It’s not just for sending obnoxious text messages to your best friend about how you really feel about capri pants anymore.
At Sephora tech is also helping women (and makeup-lovin’ dudes) get a better foundation match.
At the intersection of makeup and microprocessors, the Sephora + Pantone Color IQ system promises to put processor cycles to work to help you find an exact foundation shade match.
At least that’s the idea.
“Color IQ is the first and only beauty service to scan the surface of your skin, assign it a Color IQ number, and then find your scientifically precise foundation match from over 1,500 options.”
How does it work?
I’m glad you asked!
A Sephora makeup artist places the Color IQ device, which basically looks like a hybrid handheld camera/Star Trek tricorder, against your skin in three places to take color readings.
You can match to either your face or neck. I opted to go with my neck, because my face is much redder (I use a lot of exfoliating products).