Name: Sonia Kashuk
Location: New York City
Day job/current gig: You know, it’s funny because I know that I came from being a makeup artist, but now I’m more like a makeup creator, or a beauty creator. It’s funny, I’m all these mini subtitles in the world of beauty. I guess day-to-day, it really is about being a creator.
Hangouts online: Instagram, Twitter, Facebook, soniakashuk.com, and target.com for the Sonia Kashuk Beauty line.
Current favorite product: I would have to say, one of my current favorite products, which I think is, like, a makeup bag must-have, is my pro pan, Eye on Neutral Matte Palette.
Beauty inspirations: For me, it’s not about places. It’s words. I think refinement, I think polish, I think confidence. It’s more of that type of thing when I think about beauty than it is, per se, a place.
One word that best describes your outlook on beauty: Polished.
What makeup/beauty products can’t you live without?
I am a huge fan of skincare products, and I have to say, my Foundation. Because to me, if your skin looks good, you’re already more than halfway there. So I think it’s, like, really owning and working to maintain the quality of your skin, and then really embracing that. And I think that a tube of foundation can perfect any imperfections and kind of take the skin to that “wow” factor of, like, “You’ve got beautiful skin!”
When did you start getting into makeup?
I really didn’t fall into doing makeup as a profession until my early 20s. I was kind of floundering through the fashion and display worlds and trying different aspects, but I was always working with color, shape and form. But I didn’t really find my way into beauty until my early 20s.
The truth is, I was actually doing the wardrobe for the Funkytown video, and at the last minute, the makeup artist cancelled. And the songwriter/director said to me, “Sonia, you’re kind of into all that kind of stuff. You need to do the makeup.”
You know, I was a bit, like, “Are you kidding me?” I had no idea. But, it’s like, you kind of get thrown into something, and I had no idea what I was doing, but I loved it. And that was really the transition point that put me into beauty.
What’s your best beauty time-saving trick?
I think, probably, it’s my Illuminating Bronzer that I have, because it’s super fast and makes skin look drop-dead gorgeous.
I think that bronzer now is definitely a year-round product, and it makes you look alive — or at least like you just came back from a recent trip. Like, I’m always getting, “God, Sonia. You’re skin’s so glowy. Were you just in the sun?”, and I’m like, “It’s my bronzer!” So I feel like when someone gives you that kind of compliment…we all strive to look like we just got back from vacation, and I think the Illuminating Bronzer will do that.